How to buy Banner ad Spots (Media Buying)
Media buying and Advanced Traffic Getting Strategies Webbinar
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Media buying is Basically simply buying banner space on other websites.
The concept is pretty simple but many people don't understand how to do
it right and how to do it strategically and that's why so many people
are not doing it.
The cool thing about this traffic media method is that it's fast it's scalable and it's consistent.
I rely personally on this type of traffic myself in my business to get result quickly and I do this all the time and I love it.
basically what we are gonna do is buy millions of banner impressions for
pennies per thousand, generally done on a CPM basic (cost per 1,000
impr). It's around
1 dollar per CPM to 3 dollars per CPM or something like that.
There are 3 different media buys that you need to understand
1. Direct Buy
2. Intermediate buy
3. Network buy
You should always start at the direct buy, that's buying banner space at
a single website and never start at network buy which is banner space
on hundreds even thousands of websites and literally can cost you the
shirt if you dont know what you are doing and get 20.000 visitors during
2 hours.
You can also choose to start advertising with intermediate buy, which
means a company selling banner ad spots at websites you pick. That's
maybe 20% more expensive than direct buy but easier and time saving.
You always need to test your offer, rotate your landing page and split
test different landingpages and tracking everything, so you optimize
everything before you go big.
What do you need to get started with media buying?
1. You need a banner
2. you need to jump in to it.
In High Traffic Academy, the Media buying strategies and places to buy banner space is covered in these 6 modules:
1. Media buy Intro
2. Creating Banners
3. Direct buys
4. Intermediate Buys
5. Network buys
6. Good tips.
Watch High Traffic Academy
free video series here...
Advanced Traffic-Getting Strategies That Work
Advanced Media Buying
Here is the part about "Direct Media buy"How to buy banner ad spots directly at website owners.
I will talk about Traffic Generation
I
will talk about traffic generation. I want to cover some advanced
traffic media strategies, how to buy traffic, how to leverage yourself
as a marketer and really just go out there and create the lifestyle that
you want. There's a lot of components that needs to be in place for
online masters to be successful, of course we talk about the mindset, we
talk about the structure of the business and all that stuff is
important, right, now what I wanted to do, I want to focus specifically
precisely on this area "Traffic generation".
I Received tons of email and surveyed people as well. I wanted to see
what you guys wanted to learn more about and it seems that traffic
generation is this one thing that everybody wants to learn more about.
That's my expertise, I have been a student of traffic generation for
about seven years, I'm talking about fulltime hard core, really
dedicated myself to learning as much as I could about generating
traffic, ways of different strategies, different methods, a lot of
testing and trial and error.
I believe that when you focus on learning this traffic getting game,
when you understand how to get traffic, everything else will be easier
for you and so what I wanted to do, just basically talk about and give
you guys some really really good stuff.
In this next 1-1½ hour I want to give you so much in value. This
particular training could be worth at least two thousand dollars for you
minimum.
So pay attention get yourself something to write with, take a lot of notes.
I hope that you implement this and run with it and just get a bunch of traffic and earn a bunch of money with it.
There is gonna be nothing for sale here, this is a purely value-based hangout.
Vick about himself
For those who don't
know me, I got started online about 8 years ago on the internet,
struggled, trying to figure out how this internet marketing thing works
and was fortunate enough to get my self a mentor who taught me
something. Just over the years I progressed and developed my own
strategies and my own perspectives on things how this works and did a
lot and lots of testing.
A lot of people start on the internet, they just expect everything to be
a "home run" from the get-go, they expect everything to go smoothly
right away and a lot of times that is not the case. If you are running
into some bumps right now in the road, don't get discouraged, the
easiest thing to do is to get discouraged and say: well, this thing
doesn't work, it's a scam, whatever, just move on and just jumpships
onto a different opportunity, thinking that the opportunity is gonna
make them successful, but the reality it's not, because basically it's
the fundamentals that is gonna make you successful and one of the
fundamentals we are gonna cover today is "traffic generation".
I'm gonna show a screenshare now..
This hangout
This hangout is part 1 of 3, I decided to give you guys so much value that it's gonna absolutely blow your mind.
My intention is this, there is gonna be three sections in this training,
today we are going to cover the ground, we are gonna have part two and
three and my goal is, I want to teach you how to get tons and tons of
very very good highly targeted traffic.
Some of this stuff I have never taught yet, because I was personally
experimenting with this and I never teach from theory, I never teach
from something that I just heard or saw somebody else doing, I always
teach from experience. So I was testing a lot of things over the last
several months, a lot of different networks and media buys and things
like that, so I'm gonna teach you guys some new stuff here tonight.
There is gonna be a three part advanced training series and You wanna
stick around for all three series because we can easily create this and
then pack it up as a course and then sell it to other people who did not
attend these hangouts and this thing can easily sell for premium
prices, but of course you guys get it for free.
This is what I want to accomplish here with you, I wanna give you a huge
edge over "other marketers" out there. So people who are not here, they
will not know, here is the reality, most people have no idea how to get
traffic, most people have no idea what it takes to really become
successful online so when you guys learn this stuff, you'll have a huge
huge advantage over everybody else out there.
The Agenda
- Teach you how to get TONS of GOOD traffic
- This is a 3-part (advanced) training series
- Give you a HUGE edge over "other marketers" out there
- I want to hear YOUR SUCCESS STORY
Bottom line is, I just want to hear YOUR SUCCESS STORY. If you can
take this information, if you can apply this in your marketing, if you
can take this out there, put it to work, let me know how it goes for
your, that's really what I want.
Here is the truth, we are gonna cover some fundamentals to make
sure that everybody is on the same page, and I am gonna hit you guys
with some really really serious stuff.
Traffic to your business is as important as oxygen for humans or fuel for vehicles.
If you take away traffic from your business, your business is not
going to survive very long. You can have the prettiest website,
promoting the awesomest opportunity, you can have the highest payout on
your offer. If you are not going to have anybody visiting your offer,
you don't make any money.
The Truth You Need to Know...
- Traffic for Your Business is not EVERYTHING, but it's as important as oxygen for humans or the fuel for vehicles
- Most people overcomplicate "traffic-getting"
- There's virtually UNLIMITED amounts of traffic
- No Such Thing As "FREE Traffic"
- Master Traffic - Write Your Own Paycheck
So traffic obviously is important, but here is the truth, most people,
most marketers they simply over complicate a very simple thing.
I want you to understand one thing: getting traffic is one of the
simplest and easiest thing that you will learn how to do as an internet
marketer, period. I will prove that to you tonight.
There is virtually unlimited amounts of traffic that you can tap
into regardless of your budget, if you got 20 or 50 bucks or 5,000
dollars you wanna spend and when you do it right, the sky is the limit.
There is no such thing as "FREE Traffic", I just want to put it out and
make sure you guys understand. A lot of people talk about free traffic
and they say paid traffic doesn't work and this and that!
There is no such thing as free traffic!
You either pay for traffic with your time or your money!
Bottom line, when you master traffic generation, you can write your own
paycheck anywhere, in any business opportunity, any company, anything
that you do or touch on the internet, you will dominate.
I wanna give you guys a couple tips that I think will be worth a million dollars to you, ready?
Here is one, here is the MILLION DOLLAR TIPS:
1. dig you own well. If you haven't heard this quote yet it's because I invented it.
When it comes to traffic you just have to dig your own well. So many
people rely on facebook, they rely on somebody to getting traffic, fx.
co-ops which is ridiculously selling these days, people are getting
ripped off, they are depending on other people, for this stuff, you
never want to depend on anybody, or anything for traffic, you wanna dig
your own well, so you can have your own water to drink out of and when
you have that nobody can take it away from you and you don't have to
depend on anybody, or anything.
Here is one, here is the MILLION DOLLAR TIPS
- Dig Your Own "Well"
- Depend On NOBODY or ANYTHING for Traffic
- Position your business to work WITH THE SYSTEM
- Not Against The System (Internet is built on Advertising)
- Master Paid Marketing & Media Buying
If you depend on google or SEO right now, what if they change tomorrow? - all of a sudden you don't have a business!
My thing when it comes to traffic, and I just talk to you openly, I want
to position my business to work WITH the system and I'm gonna tell to
you what that means in a mimute.
I don't want to work AGAINST the system. Here is the reality, a lot of
people a lot of marketers, and I was one of them I was trying to build
my business and set it up to work against the system and what do I mean
by the "system" well, think about it, internet is build on what? ...
what do you think the internet is build on? .... the internet is built
on advertising! advertising is what drives the internet, it's what
drives everything.
Facebook is powered by what? advertising! It's a free platform there is social media, but powered by advertising.
Google is powered by what? advertising
so when I say "work with
the system", here is the thing, when you learn to work to work with how
internet was intended, and if you can figure this out, if you can master
paid marketing & media buying.
When you hear the word "paid advertising", a lot of people freak out, I don't have the money, I don't have this...
As I said there is no such thing as free traffic and marketing, but when
you master paid marketing and media buying and it could be as simple
and low as 5-10 dollars or 20 dollars to get started to get going.
What you're doing you are working with the system. Nobody will turn you
down, nobody will shut your traffic off, nobody will. As long as you are
playing by the rules, and we are gonna talk about a lot about the rules
and exactly how you're doing it and I actually show you specific
examples. We will take you behind the scenes, behind my back if you will
and show you this stuff.
I you are taken notes, just write this down:
You want to position
your business to work WITH the system because when you work with the
system there is virtually unlimited opportunities for you out there.
There is different types of traffic:
Pay Per click
Pay Per view
Pay Per call
Email Newsletter
solo Ads
Email media buying
email traffic agencies NB HOT HOT
SEO /Organic website/blog
Affiliate networks
banner media
CPA media
social media
mobile
content syndication
Retargeting
video
Offline Media
Traffic Exchanges
RSS directories
JV Traffic (joint venture)
Torrent marketing
Podcasting
viral Traffic Strategies
+ MORE!
There is tons and tons of traffic generations, different sources we can tap into.
As a marketer, here is your goal:
Think
about it: if you're only depending on for example facebook or maybe JV
traffic. I come from the affiliate world, I promoted a lot of clickbank
stuff before, before big idea mastermind coming with empower network.
In that particular world, I know some of you guys that come from that kind of background.
A lot of people just depend, .. a lot of these big dogs, big big
marketers, a lot of us looked up to them as like superstars, these guys
really have no clue how to do any of this, they are basically relying
simply on JV traffic, one guy promotes another guys stuff, they just
push offers to their list and that's about it, they master that stuff
but the downside to that is, it's only one thing, there is only so much
traffic available through for example JV.
What if you just toke Facebook, which is obviously a giant platform, but
what if facebook just slaps you or maybe they come up with something
and all of a sudden your business gets slapped and you don't have a
business!
So you don't want to depend on ONE source particular, everything can work but nothing works 100%.
If you want to build a business on the foundation of a stone, when you
are building your business, it's always best to master as many of these
outlets as possible, so you can have pay per click, pay per call, you
can have banner media working for you maybe you can have offline media
working for you maybe, you can have JV traffic working for you.
So when you have 5-6-7 different sources of traffic coming in and
funneling people to your website, you don't have to depend, you don't
have to worry about if google slaps you. I dont use google personally, I
have been building big idea master (with empower network)
over the last 11 months but before that, I was doing lot of media buys,
a lot of traffic buys, I was getting traffic to affiliate stuff,
promoted my own stuff and I never, for the last 4 years, have nothing to
do with google, I don't play with google at all. I don't have to
because I know all the other stuff.
We gonna talk about a lot of
them, what I do want to focus on tonight, is talking about media buying
and in particular what we will talk about is, I want to keep it simple.
I don't know how many of you are advanced marketers, I don't know how
many of you are just getting started, but if we just keep this down to
be very very simple, so that everybody can understand this, then we can
move on to the other stuff in part 2 and part 3.
What I wanna cover
tonight, this media buying thing, is gonna be enough for you to go out
there and just literally tapping into millions and millions of visitors
out there.
Media buying in particularly, this strategy I have been personally
working and testing a lot over the last year, you can say fulltime, it's
been media buying, basically.
I forgot to tell you in the beginning, everything I am telling you, is
from my perspective. I may be wrong I may be right, i'm not gonna
guarantee you get any results with this information, what I will tell
you though, is the stuff i'm gonna teach you, allowed me to build giant
giant lists, my personal list from implementing these sources, I was
able to build my personal list to over 300,000 people right now, and
this stuff allows me to earn a lot of money, and I don't want to brag,
but this stuff works, this stuff plain and simple works and I am gonna
tell you the stuff that work for me and how I did it and how you can
model this.
Basically the idea is: we are simple gonna buy banner space on other
websites, but we are gonna do it in a way that most people don't think
about, there is a whole different ballgame out there, I say 99 % of
marketers have no idea how to do.
Media buying, specifically banner media buying, it used to be
predominantly used by "brand advertisers", but recently, the recent 7
years the technological change allowed direct response folks, like you
and me, to enter the game and it's really good.
Companies like
toyota, we see all these companies spend millions of dollars on brand
advertising, superball, these folks they have an allocated budget like a
million dollars, like Honda for example, they have a budget, we gonna
spend two million dollars a month just on brand awareness, building
brand awareness, so they have a certain percentage of that fund going
into media buying online and they don't care, they dont track there ROI
(return on investment), they dont track what's coming back to them, how
it performs, they just want to put stuff out there.
Obviously we dont have that kind of budget, we are smarter than that, so
we are direct respons marketers, what we want is, we want immediate
ROI. We can buy millions of banner impressions for pennies per
thousands, I'm gonna show you how to do that. And media buying, this
particular one, is generally done on a CPM basis (cost per 1,000
impressions), let me explain this stuff.
Media Buying
- One of the most stable & reliable traffic strategies
- Simply buying banner space on other websites
- Used predominantly by "brand advertisers", but techonological changes allowed direct response folk to enter the game
- Buy millions of banner impressions for pennies per thousand
There is three types of media buys, three types of buys that we can do
and this is important because a lot of folks they are just throwing
money out, they are blind, they don't know what they are doing and they
are completely reversing this upside down.
There is what I call "direct Buy", there is the "Intermediate Buy" and
there is the "Network Buy". I will explain to you what this means to you
in a moment.
Most folks they are just going to Network and they are doing Networks
buy and that's a wrong way to do it. Some of them are doing intermediate
buys and very few people go after Direct buy.
What we want to do is, I am gonna explain to you how each one of these
works and how each one of these are different and basically, what can
you do after watching tonights hangout and this training, what can you
do to start tapping in to this traffic that is available, there is
hundreds of millions impressions, let me actually show you, and we can
actually tap into that traffic and we can get visitors for as low as 10
cents to 60 - 70 - 80 cents, typically from 30-60 cents per visitor. But
the cool thing with this is, our visitor is gonna be super targeted, we
are not going to worry about people sending us junk stuff, when we get
visitors, those visitors are very very targeted, I'm gonna show you how
to target them.
Direct Buy
- Great for starters (ability to start small)
- Go directly to the owner of the website to buy ad space (no middleman)
- Much cheaper price for banner inventory
- Build relationship with site owner
- Negotiate exclusive deals, pop up ads, even email drops!
There is direct buy:
Great for starters (ability to start small)
Direct
buy is where everybody should get started, unfortunately almost
everybody they are not doing it, very very few marketers are doing it
and out of those who do this, very few of those actually do it right.
If you have been trying to buy media specifically banner media you should really pay attention here!
Direct buys is very very good for starters, if you're just getting started it gives you the ability to start small.
Basically
what you do, is go directly to the owner of the website to buy Ad space
(no middleman), you will understand when I cover other stuff.
You get much cheaper price for banner inventory, when you do direct buy
and I show you how to do that in a minute and the one thing that I
personally like about doing direct buys is, I can build relationships
with, personal relationship with the siteowner. That can be a very good
asset for you down the road in your business, if you can build these
relationships.
In this business it's not necessarily what you know, ...what you know is
important and you need to know this stuff but it's also important WHO
you know.
Just like with solo ads, traffic agencies, and direct media
buys for banner ads, if you can build relationships with folks who are
influential, people who have big sites and big networks and if you can
build relationships with representative of big networks, that's an asset
for you, that has it's weight in gold.
With direct buys you can negotiate exclusive deals with popup ads and
even email drops, I give you guys example of what I did and how I
actually came across this totally by accident, this was a few years ago,
actually with the direct buy but one of the things that you can do, you
can go to a site owner, to a publisher that has a big site and you can
negotiate a deal that's exclusive for you, so say if you promote a
product you can say hey: I like to promote this on your site and get an
exclusive agreement with you for this particular product, so you don't
promote your stuff along with other competitors promoting the same
thing. We can do that with direct buy.
Another thing we can do, we can (and I've done this), you can negotiate
with a popup ad. Lets say somebody has a blog and you can contact this
blog owner.
Generally you are not going to do this on the first contact, first you
just simply buy a banner, see how it goes for you, but assuming
everything goes well you can come back to him when you renew your
banner, you can come back an say: I love your stuff, you've got an
awesome blog, would you be able to sell a popup ad for me? .. I can give
you and Ad, that can be an oversized banner, and you just put it in a
popup on your blog, so when somebody visits your blog, what they see,
they see a banner that pops up on his blog and when people click on that
(there is obviously a call to action), they get taken to your site.
Believe it or not a lot of these guys will do that for you. It's not
that expensive, again I am gonna show you how you can do that.
A lot of times these folks will even have an email list that you can
negotiate an email drop. Most marketers don't do this, they don't
think, a lot of folks don't think outside of the box, as a marketer you
always want to think different ways, how can you get traffic.
Traffic is basically people visiting your site. If you can just keep it
simple. Keep it as simple as possible, basically it comes down to this:
how can you get 500 people to see your website to-day and how can you
get 500 new people to see your site to-morrow? ... or one or two
thousand people?
So then you just basically strategize and think a little bit outside the
box, think a little bit logically and look at your business from 30
feet up above and you will see these other opportunities that might be
available to you, that most people don't think about, for example I went
to one of the blog owners and this dude has a giant blog I talking to
him and asked if he have an email list, yeah. Can I purchase a solo ad,
an email drop? He said yeah, I don't remember how much it was, maybe
like 300 bucks or something to email to his list to like 200,000 people
and I got tons and tons of visitors back to my site
From that email drop. I think my ROI ended up through the roof. That's something to think about!
Finding publisher for direct buys
Search google for your "keyword" + blog or go directly to the publisher from an intermediary.
Let me show you guys how to do that, it's actually very easy to do. I
don't want to funnel this training for any particular product. I don't
want this to be about empower network or
what ever product that's out there, you can apply this information to
anything out there, you can promote anything, CPA offers, Clickbank
offers, opportunities, you can be building your multilevel marketing
company, you can do anything with this.
If you just think, how can you tweak this information, how can you apply
this to your niche or business, folks this is generic, so you can apply
this to anything and you will get phenomenal results with it, or at
least I hope you do.
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